Tracking affiliate links is essential to understand which campaigns drive results and maximize earnings. In 2025, advanced link tracking tools provide insights beyond clicks — including conversions, user behavior, and ROI. This guide explores the best tools every affiliate marketer should integrate into their workflow.
Why Link Tracking is Critical
- Measure performance of different campaigns and platforms.
- Identify top-performing products and content.
- Spot issues such as broken links or low conversion rates.
Top Link Tracking Tools for Affiliates
Pretty Links
A popular WordPress plugin that cloaks long affiliate URLs into clean, branded links with click tracking and analytics.
Bitly
Simple yet powerful URL shortener with detailed real-time tracking, ideal for social media and email marketing.
ClickMagick
Offers comprehensive tracking including A/B split testing, conversion tracking, and retargeting capabilities.
Voluum
Enterprise-grade tracking platform for affiliates running paid traffic campaigns, with robust reporting and AI-powered insights.
ThirstyAffiliates
Great for bloggers and content marketers managing large affiliate link libraries with easy link management and analytics.
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